Tag Archives: marketing

How Will You Market To Latinos For Back-To-School #BTS

There is no disagreement to the fact that the Latino market in America is growing.  What retailers may not realize is that because of culture, Hispanics tend to spend even more money on back-to-school supplies than even their Angle counterparts.

As Latinos emphasize the importance of education in achieving their dreams, parents will spend more money on items intended to support that purpose.

In the article below by MediaPost, these ideas are explored as well as the concepts of bilingual marketing, healthcare and immigration.

View original article here.